The Dynamics of Mass Communication

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An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author : Joseph R. DominickPublisher : McGraw-HillPublished : 1996ISBN-10 : 0071141391ISBN-13 : 9780071141390Number of Pages : 599 PagesLanguage : en

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